After reading the First Things First (1964 & 2000) and Bruce Mau incomplete Manifestos I personally felt drawn towards the FTF (1964) and Mau. I have an unusual dislike towards Graphic Design due to its commercial nature, yet I failed to appreciate the FTF (2000) despite its suggestions to rethink the purpose of Graphic Design. At the time I couldn't understand why.
It was only with the introduction of the Michael Beirut footnotes that I understood why I didn't like it. Beirut suggests that the FTF (2000) manifesto is by and large unachievable by design. The ideas behind it suggest a radical movement to change commercial design into something more beneficial to humankind, yet Beirut believes this to be a simple 'shock tactic' to augment readership/response. He instead proposes that that commercial design can instead be somewhat altered from within by encouraging artists to put some of their own meaning behind their work instead of the commission being a job for money'.
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